Privacy Policy

Last updated: July 24, 2026

Macalicious Baking Company, Macalicious, and Macalicious in the Kitchen (collectively, "Macalicious," "we," "us," or "our") respect your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our Shopify store at macaliciousbaking.com, purchase products, use Macalicious in the Kitchen, contact us, or sign up for email or SMS communications.

Information We Collect

We may collect information you provide directly, including your name, email address, phone number, shipping address, billing address, order details, account information, customer support messages, product reviews, app profile details, baking project names, baking progress, timer activity, reminder preferences, and other information you choose to submit.

When you purchase from our Shopify store, Shopify and payment providers process payment and checkout information. We receive order, fulfillment, shipping, and customer information needed to operate the store and support your order.

When you use Macalicious in the Kitchen, we may collect project activity such as recipe selections, step progress, timestamps, timer settings, reminder choices, app settings, and technical information needed to deliver guided baking support.

We may also collect technical and usage information, including IP address, device and browser information, pages viewed, referring pages, approximate location, cookie identifiers, app or site interactions, and similar diagnostic data.

How We Use Information

We use information to process and fulfill orders, ship products, provide customer support, operate and improve our Shopify store, operate and improve Macalicious in the Kitchen, personalize guided baking flows, send reminders you request, maintain account security, prevent fraud, comply with legal obligations, and manage returns or service issues.

With your consent where required, we may use your email address or phone number to send marketing, promotional messages, product launches, reminders, cart or checkout follow-up, surveys, and other Macalicious communications.

SMS Privacy and Consent

If you opt in to SMS, we may collect and use your mobile number, consent status, consent source, consent timestamp, message history, opt-in and opt-out history, order or app context, and related technical metadata to deliver SMS messages and maintain compliance records.

Macalicious SMS messages may include Macalicious in the Kitchen Alerts, baking reminders, timer alerts, recipe step prompts, order or account updates, customer support follow-up, cart or checkout reminders, product announcements, promotions, and other messages you request or agree to receive.

Consent to receive SMS messages is not a condition of purchase. Message frequency varies based on your app activity, order activity, account settings, and the messaging program you join. Message and data rates may apply.

You can opt out of SMS at any time by replying STOP. You can request help by replying HELP or by contacting us at support@macaliciousbaking.com.

We do not sell, rent, or share mobile information, mobile opt-in information, SMS consent records, or text messaging data with third parties or affiliates for their own marketing or promotional purposes. We may share this information with service providers that help us deliver messages, operate the app or store, provide support, protect security, prevent fraud, or comply with law.

Service Providers

We may disclose information to vendors and service providers that help us run our business, including Shopify, payment processors, shipping carriers, fulfillment partners, email providers, SMS providers such as Twilio, app hosting and database providers, analytics providers, fraud-prevention tools, customer support tools, and professional advisors.

These providers are permitted to use information only as needed to provide services to us or as otherwise allowed by law.

Cookies and Similar Technologies

We and our providers may use cookies, pixels, local storage, and similar technologies to keep your cart working, remember preferences, support checkout, improve site and app performance, measure traffic, detect fraud, and support marketing or analytics where permitted.

Sharing and Legal Disclosures

We may disclose information if required by law, subpoena, court order, legal process, or government request; to enforce our terms; to protect Macalicious, our customers, or others; or in connection with a merger, sale, financing, acquisition, or transfer of business assets.

Your Choices

You may opt out of marketing emails by using the unsubscribe link in our emails. You may opt out of SMS by replying STOP. You may update app reminder preferences in Macalicious in the Kitchen where available.

Depending on where you live, you may have rights to request access, correction, deletion, portability, or restriction of certain personal information. To make a request, contact support@macaliciousbaking.com.

Data Retention

We keep information for as long as reasonably needed to provide products and services, maintain business records, comply with law, resolve disputes, enforce agreements, prevent fraud, and maintain SMS consent and opt-out records.

Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No internet, mobile, or storage system is completely secure, so we cannot guarantee absolute security.

Children

Our services are not directed to children under 13. If you believe a child has provided personal information to us, contact us and we will review the request.

United States Service

Macalicious is based in the United States and our services are intended primarily for customers in the United States. Information may be processed in the United States and other locations where our providers operate.

Terms of Service

For the terms that apply to our store, app, products, and SMS programs, see our Terms of Service.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted with a new last-updated date.

Contact Us

For privacy, SMS, or account questions, contact Macalicious at support@macaliciousbaking.com or +1 (929) 333-9894.